Anti-Spam Legislation Compliant

iNewsBLITZ is compliant with current North-American anti-spam legislations, including the CAN-SPAM Act & CASL Canada’s Anti-Spam Legislation. By using iNewsBLITZ, you can rest assured that all of your commercial electronic communications respect current North American Anti-Spam legislation.

Anti-spam legislations include many intricacies and subtleties. Although iNewsBLITZ lists general guidelines on its website, you should always validate domestic requirements in your email recipent's country before sending commercial electronic messages (CEM).

CASL, Canada's Anti-Spam Legislation (Law C-28)

Please note that iNewsBLITZ cannot be held liable in regards to the veracity of the legislative information found on its website. We strongly suggest you visit the official CASL website to ensure that you comply fully with all regulations.

Canada's Anti-Spam Legislation (CASL) allows you to send Commercial Electronic Messages (CEMs) to the following people & businesses:

36 month transitional period: You may send CEMs to your existing Canadian contacts, which were imported into iNewsBLITZ before July 1st, 2014, during a transitional period ending June 30th, 2017. You will therefore have 36 months to send a Consent Request to your existing contacts. Once this transitional period ends, iNewsBLITZ will stop sending your CEMs to contacts for whom you have not obtained consent.

Our solution, by July 1st 2017, you will need to send the Consent Request email to all of your contacts that you imported into iNewsBLITZ before July 1st 2014. iNewsBLITZ will send the Consent Request email to your contacts for you. When you are ready, simply sign-in to iNewsBLITZ, visit the "Opt-in" page in the "Contacts" section and click on the "Send Opt-in" button.

Click here to view an example of our Consent Request Email.

Express consent: as of July 1st, 2014, you may send CEMs to new contacts who have given you their express consent. You will need this consent before sending them your CEMs.

Our solution, we recommend creating an iNewsBLITZ web sign-up form on your website, which will clearly detail the type of CEMs that you will be sending.

Implied Consent: as of July 1st, 2014, sending a CEM is permitted if a business relationship exists between you and the recipient. You are allowed to send CEMs to a recipient for an extended period of 24 months following the end of your business relationship. If you have not obtained the express consent from certain recipients after this 24-month period, iNewsBLITZ will stop sending your CEM to these contacts.

Our solution, when you import a new contact to your iNewsBLITZ address book iNewsBLITZ, iNewsBLITZ will automatically send an Express Consent Request email to the recipient.

When sending CEMs, the sender must:

Be clearly identified in each CEM
Allow the recipient to revoke his consent in each CEM.

But do not panic, iNewsBLITZ manages this for you!

Whether by email, by text message, by instant messaging messages and even by private social media messages, before sending a commercial electronic message senders must ensure that:

Each person included in the sender’s mailing list has agreed to receive his commercial electronic messages (CEM)
The sender’s messages clearly identifies the unsubscribe mechanism and the sender’s contact information
The title of the sender’s message clearly represents the content of the CEM.

NB: This document was prepared by Baracci Solutions for information purposes only. For an official version of the Legislation, please visit the website: www.fightspam.gc.ca